Digital Communications &
Corporate Brand Identity Specialist
MUNDYS
March 2021 - present
Milan, Italy
Managing external and internal digital communications owned channels, along with multi-stakeholder and multi-channel communications projects and campaigns.
Corporate website
Overseeing the creation of brand-new corporate website of the company
Managing daily editorial calendar and improvements on website
Overseeing the storytelling in the website, all page content and multimedia assets
Creating a governance model with multiple stakeholders to process modifications in the platform
Documenting progress, analytics, and KPIs through recurring reports for relevant stakeholders and C-levels
Channelling digital campaigns, events and initiatives through company website
Managing a team of external agency (4 people)
Partnering with IT and developers to ensure technical requirements of the platform are in line with the updates required
Coordinating press release publication process, which requires time and schedule flexibility
1
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2nd
Best website in 2022 in the mobility sector by Comprend Italy
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+67%
Growth in page views in 2022 (vs 2021)
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12
Peers & C-level that have stakes in the website
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500+
Pages in the website
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+37%
Increase in unique viewers in 2022 (vs 2021)
Opening from scratch social media profiles of the Company and its webmagazine
Creating a “social media” culture in the company, inlfluencing leaders and C-level into openness and transparency
Ideating social media strategy, storytelling, and thematic campaigns, both organic and ADV
Copy review and writing for all post, ensuring consistency with tone of voice and brand identity
Managing external creative agency (3 people)
Ideating assets and graphics
Documenting progress, analytics, and KPIs through recurring reports for relevant stakeholders and C-levels
Managing influencer marketing activies. Collaborated with more than 20 international influencers
Social Media Management
LinkedIn, Twitter/X, Instagram, YouTube, Vimeo
2
+46%
New followers on LinkedIn in 2022 (vs 2021). Organic only
+400%
New followers on Twitter/X in 2022 (vs 2021). Organic and ADV
+200%
Overperforming ambitious LinkdedIn objectives of follower acquisition and engagement rate
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LinkedIn
Mundys
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Twitter/X
Infra Journal
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Instagram
Infra Journal
Internal Communications
Overseeing the creation of the first intranet of the Company
Managing publication and calendar of internal communications via intranet and DEMs
Creating a governance model for the publication and coordination of content publication on the platform through a monthly steering committee
Building content and pages in the intranet from scratch both content and platform-wise
Collaborating with all internal teams of the Company for supporting in content creation
Documenting progress, analytics, and KPIs through recurring reports for relevant stakeholders and C-levels
3
+300
Pages published every year
98%
Active users on the intranet
16
People that participate regularly to the intranet steering committee I manage
4
Corporate Brand Identity
Participating in the process of re-naming and re-branding of the Company, and ideating the related digital communications strategy across different channels, including digital channels, traditional media and physical assets (website, social media, intranet, TV, radio, out-of-home billboards, etc.)
Ensuring coherent brand identity throughout digital and physical content and platforms
Supporting the creation of strategic documents and corporate materials such as annual reports, investors presentations etc.
Coordinating daily with internal and external stakeholders, such as management team, partners, and suppliers
Events Planning & Communications
Organizing digital and physical events with private, public, and non-profit entities
Creating digital stretagy related to events on all internal and external channels of the company
Coordinating multiple internal and external stakeholders (C-levels, Asset Companies, partners, suppliers etc.)
Documenting progress, analytics, and KPIs through recurring reports for relevant stakeholders and C-levels
EXAMPLES:
5
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October 2022
Organized the digital communications strategy of Italy’s first vertiport in Rome
LINK ↗
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October 2022
Organized the communications strategy of the launch of the first ever business accellerator in the heart of an airport
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March-December 2022
Organization of a Summer Camp, support services and recreational activies for Ukranian refugees in Rome
+2000 Ukranian people were helped
Editorial communications
6
Creating a webmagazine to position the Company as a thought leader in the industry
Collaborating with international and renowned professors, authors and editors
Creating an editorial steering commitee to brainstorm on new article ideas
Overseeing social media strategy (Twitter/X and Instagram) of the webmagazine
Collaborating with external agencies for the creation of the contents of the webmagazine and its social media (3 people)