Founder

THE FINE CIRCLE

March 2020 - present

I created a tool to find unique spots in holiday destinations and cities. The motivation behind this project is my passion for the travel industry, along with some key learnings and constraints I faced as a traveller. I then embarked in the journey of creating my very own venture in my free time.

  • 20k

    Yearl visitors (organic)

  • 20k

    Montlthy Pinterest views (organic)

  • 180k

    Yearly Google impressions

  • Conducting an extensive market and competiton research

  • Reading about trends and users in the industry

  • Keeping up-to-date with latest reports published as the sector constantly evolves

  • User and persona rearch

  • Mapping user journeys

  • Identifying gaps in the market

  • Sending out a survey to 100+ people to understand their needs and behaviours when travelling

1

Research

Design

  • Identifying a unique value proposition, mission statement and values

  • Narrowing down the value added compared to competitors

  • Mapping the different phases of the project, starting with an MVP and identifying the evolutions that could happen future iterations

  • Finding the main characteristics of the brand and of the website in terms of functionalities, according to first phase and release

  • Collaborating with UX Designers to create wireframes for main pages and interactions

  • Carrying out user tests on wireframes to understand users’ behaviours and feedback

  • After the definition of the UX, identifying the brand identity of the website with moodboards and brand inspiration

  • Looking at different competitors, industries and sector to come up with a brand identity coherent with the values of the brand

  • Defining brand identity, logos, and visual language with UI Designers

2

WEBSITE

  • Validating the UX wireframes and the UI of the website after multiple iterations

  • Collaborating with UX Designers and Developers to create the webiste in Webflow

  • Writing content for the website, dividing it in different formats that could also fit a social media strategy in diverse channels

  • Inserting the content in the CMS of the website

  • Iterating on stage and production envirnonment of the website as the development process was progressing, to correct bugs and fixes

COMMUNICATIONS

  • Working on social media strategy and analysis of main profiles on which initial strategy should focus

  • Creation of social media content from scratch, both asset and copy

  • Opening social media profiles (Pinterest and Instagram) and set-up of of accounts ready for go-live

3

Build

4

Set-up

  • Validating the production enviornment for the first release of the website

  • Setting-up custom domain

  • Adding to the website Google Analytics tag and Google Search Console tag to track users and progress over time

  • Setting up main SEO must-do for helping Google indexing and making it faster once the website is live

Maintainance

  • Periodically updating content on website

  • Posting on social media on a weekly-basis to keep presence in the channels and audience engagement

  • Creating weekly content for Instagram and Pinterest in collaboration with partners, ranging from reels, static posts and copies, following latest trends and viral videos

  • Managing community on social media profile

  • Analysing users’ behaviours and content that performs better to schedule updates and next content

  • Working on next release of website with increased funcitonalities according to users’ needs

5

Let's get in touch!

Let's get in touch!